Tue, Mar 23, 2010 - Page 16 News List

Like a kid in a time machine

Shuntai Toys and Snacks has been selling the same treats for nearly half a century, surviving the advent of arcade games and 24-hour convenience stores

By Catherine Shu  /  STAFF REPORTER


Shuntai Toys and Snacks (順泰玩具食品行) might look like an ordinary toy store from the outside — but within is a haven for nostalgia.

With simple metal shelves and concrete floors, Shuntai is no-frills — but the shop is packed with snacks and toys that Taiwanese children have enjoyed since it opened nearly half a century ago. Owner Kuan Ta-hsing

(官大興) has taken his business into the 21st century with a Web site (toy.5buy.com.tw/nti/front/bin/home.phtml) and online orders. The small storefront on Roosevelt Road (羅斯福路) in Jingmei (景美), however, would not look out of place in 1960s Taiwan.

Before opening Shuntai in 1964, Kuan worked in a pharmacy and delivered preserved fruit and other snacks to corner stores. That second job inspired him to become a shopkeeper. Shuntai’s first location was next to Jingmei Jiying Temple (景美集應廟), a few blocks away from its current address.

Remote-controlled toy cars, fashion dolls in sparkly gowns and Hello Kitty rice cookers are arranged near Shuntai’s entrance — but the back is where the time traveling happens. Treats eaten by Taiwanese children for generations, such as honey-flavored lollipops with a dried salty-sweet plum in the middle, green bean cakes and Cool Fauces (涼喉糖) candy, sold in packaging that has not changed since the 1950s, line shelves and fill large plastic jars. Raffle boards, with prizes ranging from chewing gum to NT$1,000 bills and numbered tabs for players to pull off, dangle from the ceiling.

Other old-fashioned playthings include Chinese yo-yos, large wooden tops, gliders, marbles and traditional budaixi (布袋戲) puppets. Simple plastic toys are displayed just as they were in gamadiam (柑仔店), or the Hoklo (commonly known as Taiwanese) word for old-fashioned corner stores: stapled in plastic bags onto large cardboard display cards for little hands to pull off. Despite their retro charm, these trinkets now include cell phone replicas in neon colors and Pokemon finger puppets.


WHAT: Shuntai Toys and Snacks (順泰玩具食品行)

WHERE: 453, Roosevelt Rd Sec 6, Taipei City (台北市羅斯福路六段453號) near Jingmei MRT Station’s (景美捷運站) exit No. 1. Tel: (02) 2931-4616

OPEN: 9am to 10pm

ON THE NET: toy.5buy.com.tw/nti/front/bin/home.phtml

Kuan says it was his dream to own a business while growing up on a farm in Changhua.

“My mother told me, ‘Study hard and don’t be a farmer. You can’t make money as a farmer. Go to Taipei instead,’” Kuan, now 71 years old, remembers. “When I was little I’d go to a store, see how they worked and think, ‘If you own a shop, money passes through your hands every day.’”

Kuan chose Jingmei for his new store at the suggestion of a friend who owned a grocery shop in Taipei City. At that time Jingmei was still part of Taipei County and relatively undeveloped. Kuan’s store saved his customers a train trip whenever they wanted treats and toys. Initially Shuntai’s best sellers were the sweetened dried fruit Kuan had delivered, as well as candy and cookies, all of which were stored in giant tubs and sold by weight to customers who brought in their own shopping bags. Kuan “rang up” purchases on a wooden abacus he still keeps behind the counter (the store started using electronic calculators in the 1970s). Every evening he’d fetch water from an outdoor pump to mop the floors.

Shuntai quickly became successful, bringing in NT$750 every month, compared to the NT$120 a month Kuan had made at his pharmacy job. One of his five brothers, his sister and a cousin came north to help him, but he still worked long days, cleaning and stocking the store well into the middle of the night.

This story has been viewed 2894 times.

Comments will be moderated. Keep comments relevant to the article. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned. Final decision will be at the discretion of the Taipei Times.

TOP top