Of course, people will turn denim around and around and around, lately as skinny jeans or boyfriend jeans and even more recently as jeans so skinny they are called “jeggings.”
Rosso of Diesel also sensed it is time for a change. Last week, he met with his team of designers to give them a challenge, he said, to reinvent denim in a “younger way, a fresher way.”
“It’s been too many years that we’ve just looked at wash, and the time is now to make an evolution,” Rosso said. “Denim is the only fabric you really can transform.”
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