Wed, Jul 22, 2009 - Page 15 News List

[ART JOURNAL] Adaptation of the artistic

In lean times, galleries are exploring new avenues to part art lovers from their cash

By Katya Kazakina  /  BLOOMBERG

You can pick up a small “joke” painting by Prince for US$110,000, a Warhol silkscreen of martini glasses for US$165,000 and an oval canvas by Elizabeth Peyton for US$50,000.

One of the show’s highlights, a painting by George Condo, was too big to fit in the elevator or make it up the narrow stairway lined with Chinese signs, a bridal-gown shop and a dental office. It’s still for sale at US$85,000.

At the opening, some potential clients — middle-age men in suits and women flashing big diamonds — sipped white wine next to hipsters whose blue eyebrows matched their clothes. A security guard, the gallery’s first, looked on sternly.

The older guests were Distenfeld’s friends and family members, many of whom have never been in the neighborhood before.

“This is the first for most of us,” said Nachmani. “When I lecture to my groups, we go to Chelsea or 57th Street. I’ve never taken them to galleries in this part of town. And now I would.”

VIEW THIS PAGE

This story has been viewed 1229 times.
TOP top