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Keep it simple
By Ron Brownlow
STAFF REPORTER
Friday, Dec 05, 2008, Page 13
| FESTIVAL NOTES: |
What: 2008 Urban Simple Life (²³æ¥Í¬¡¸`)
When: Tomorrow and Sunday from noon to 10pm
Where: Huashan Culture Park (µØ¤s¤å¤Æ¶é°Ï), 1, Bade Rd Sec 1, Taipei City (¥x¥_¥«¤K¼w¸ô¤@¬q1¸¹). Call 0800-612-168 for more information
Tickets: NT$1,500 a two-day pass or NT$900 for a one-day pass when purchased in advance online at tickets.books.com.tw or at 7-Eleven stores; NT$1,200 for one-day passes purchased the day of the show
On the Net: simplelife.tw.streetvoice.com
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Britpop icons Jarvis Cocker and Brett Anderson headline the 2008 Urban Simple Life (²³æ¥Í¬¡¸`) festival, a combination outdoor concert/street fair that takes place this weekend at Taipei¡¦s Huashan Culture Park (µØ¤s¤å¤Æ¶é°Ï).
On the musical side, Simple Life features popular local acts including 1976, Sodagreen (Ĭ¥´ºñ), Chang Chen-yue (±i¾_À®) and Free 9, Tizzy Bac, and Lin Sheng-xiang (ªL¥Í²»), as well as guitar-playing and composition competitions. Street fair-style attractions include a ¡§street market¡¨ for vendors selling original designs and handicrafts, a T-shirt market and a market for organic products.
Ex-Pulp frontman Jarvis Cocker, who released a critically acclaimed solo album in 2006 and is fresh off the heels of his UK tour in support of the 30th anniversary of Rough Trade Records, is one of this year¡¦s main attractions and performs on the festival¡¦s Sky Stage (¤ÑªÅ»R¥x) at 7pm tomorrow.
Brett Anderson, formerly lead singer for the quintessentially English alternative rock band Suede, caps the weekend¡¦s festivities when he plays the Sky Stage on Sunday at 7pm, followed by local favorites and Golden Melody Award-winning folk-rock band Sodagreen at 8:50pm.
This is the second installation of Simple Life. The first iteration happened in 2006 and was headlined by Canadian soft rocker Daniel Powter, Angie Hart, formerly of Australian group Frente, and Wu Bai (¥î¨Õ) and China Blue.
Simple Life is organized by Neutron Innovation (¤¤¤l³Ð·s), the group that runs the www.streetvoice.com Web site and organizes the TK Rock (¥x«È·nºu¹Å¦~µØ) festival.
TK Rock took the idea of taike (¥x«È) ¡X originally an ethnic slur used by Mainlanders to denigrate native-born Taiwanese ¡X and ignited a national trend in the form of music by artists such as MC Hot Dog¡¦s I Love TW Girls (§Ú·R¥x©f) and gloriously tacky fashions that riffed on Taiwanese night-market styles.
Simple Life aims to achieve something similar by packaging aspects of Taipei street culture, including its indie-rock scene, the growing number of outdoor markets such as Campo Life Art Carnival (CAMPO¥Í¬¡ÃÀ³N¨gÅw¸`) and small shops run by young businesspeople in areas such as Yongkang Street (¥Ã±dµó).
Only this time the nascent trend¡¦s target market isn¡¦t just Taiwan, it¡¦s China.
In an interview earlier this year, Neutron Innovation¡¦s Landy Chang (±i°ö¤¯), formerly an executive at Magic Stone and Rock Records, elaborated on the concept: ¡§I figured out during the last 20 years when we were selling records¡¨ by Taiwanese musicians to the Chinese market that ¡§we maybe sold, if you include pirated albums, one billion copies. This is one billion copies.¡¨
¡§I don¡¦t think [Taiwanese record labels] are selling CDs or songs or singers [in China],¡¨ he continued. ¡§We are selling only one thing ¡X that is Taiwan¡¦s better lifestyle.¡¨
For Chang the music that best embodies the attractive aspects of the Taipei way of life is not bawdy, raucous taike-style hip-hop and rock, but the acoustic, reflective ¡§urban folk¡¨ sounds of artists such as Deserts Chang (±iÄa) and Sodagreen, which provide solace from the confusion and hectic pace of life in Asia¡¦s crowded urban centers.
¡§If you have a certain lifestyle you have a philosophy,¡¨ Chang said. ¡§You have your sense of beauty, your unique art sense, your unique style ¡X that will make a trend.
¡§If people buy it it¡¦s not only to buy a song; they¡¦re buying a better lifestyle,¡¨ he said.
A major inspiration ¡X Chang called it a ¡§role model for Simple Life¡¨ ¡X was a visit in 1993 to Granville Island, an old industrial area in Vancouver that has been converted into a tourism mecca, with art galleries and produce and seafood markets, a market for children, buskers, an art school, and a water park that opens during the summer.
Campo and other outdoor fairs ¡X such as the monthly market held at the Eslite Bookstore Dunnan Branch (´°«n¸Û«~®Ñ©±), which evolved from an illegal street market that popped up outside the store in the evenings ¡X have been developing a similar vibe in Taipei over the past few years.
¡§Everyone wants to have something to do with the creative market thing,¡¨ said Kristy Cha Ray Chu (¦±®a·ç), director of Shih-Chien University¡¦s (¹ê½î¤j¾Ç) Institute of Fashion and Communications Design, told the Taipei Times last year. ¡§Before, these people used the make these things at home behind closed doors. Now they have a stage.¡¨
With this year¡¦s Simple Life, that stage is about to get a whole lot bigger.
Sky Stage (¤ÑªÅ»R¥x)
Day 1 (Saturday)
2:20pm 1976
3:50pm Crowd Lu (¿c¼s¥ò)
5:20pm Khalil Fong (¤è¤j¦P)
7:00pm Jarvis Cocker with special guest Faith Yang (·¨¤D¤å)
8:50pm Cheer Chen (³¯ºös)
Day 2 (Sunday)
2:20pm Tizzy Bac
3:50pm Tanya Chua (½²°·¶®)
5:20pm Atari Kousuke (¤¤§µ¤¶)
7:00pm Brett Anderson
8:50pm Sodagreen (Ĭ¥´ºñ)
Breeze Stage (·L·»R¥x)
Day 1 (Saturday)
1:40pm Totem (¹ÏÄË)
3:10pm Taimaica Soundsystem (¥x¶R¥[Àô¶µ®Ä)
4:40pm Miss Stocking (µ·Äû¤p©j)
6:10pm Pixel Toy (¤H¤s¤H®ü)
8:00pm Lin Sheng-xiang (ªL¥Í²») and Ken Ohtake (¤j¦Ë¬ã)
Day 2 (Sunday)
1:40pm Hao-en (©þ®¦) and Jia-jia (®a®a)
3:10pm Panai (¤Ú©`)
4:40pm Ma Nien-hsien (°¨©À¥ý) and MC Hot Dog (¼öª¯)
6:10pm Ciacia (¦óªYÁJ)
8:00pm Deserts Chang (±iÄa)and Sandy Chen (³¯¬À©g)
Greenhouse Live Stage (ºñµ»R¥x)
Day 1 (Saturday)
2pm 929
3pm Bearbabes (ºµÄ_¨©¼Ö¹Î)
4pm Peggy Hsu (³\õ¯\)
5pm Waa Wei (ÃQ¦p¸©)
6pm 13 (¬B°Ñ¼Ö¹Î)
7pm Hsu Chia-ying (®}¨Î¼ü)
8pm Jyotsna Pang (´^¹t´f)
9pm Bobby Chen (³¯ª@)
Day 2 (Sunday)
2pm Huang Jie (¶ÀÍk)
3pm Nylas (@©Ô´µ)
4pm Shi Chen-lan (¥v¨°Äõ)
5pm Natural Q (¦ÛµM±²)
6pm Echo (¦^Án¼Ö¹Î)
7pm Huang Yun-ling (¶ÀÃý¬Â) and Pick (µl§J¥|)
8pm Valen Hsu (³\¯øªå)
9pm Chang Chen-yue (±i¾_À®) and Free 9
Streetvoice Stage (µ¼Ö¦Û¦b)
Day 1 (Saturday)
1:10pm PIA
1:50pm Staycool
2:30pm Jacuzzi
3:10pm Queen Suitcase (¬Ó¦Z¥Ö½c)
3:50pm Koumis
4:30pm U.TA («Î¶ð¼Ö¹Î)
5:10pm Louisixteen (¸ô©ö¤Q¤»±ø®ã)
5:50pm AB (¥Õ¦w)
6:30pm Daximen (¤jø¦ªù)
Day 2 (Sunday)
1:10pm Fran
1:50pm logoS!
2:30pm Joker
3:10pm Passiwali (¤Ú¦è¥Ë¨½)
3:50pm Sunny4
4:30pm Lee Guitars (fingerstyle guitar playing contest)
5:10pm Lee Guitars (guitar composition contest)
5:50pm Ban Ban (´³´³)
6:30pm Monkey Pilot (µU¤l¸¦æû)
¡X Compiled by David Chen
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