By placing Primary Silver’s workbenches in the showroom and right next to a large window, Zhou hopes to not only attract potential customers, but give passersby a peek into the art of silversmithing.
“A lot of stores don’t want people to see inside their workspaces,” Zhou says. “But I think a lot of people enjoy seeing how jewelry is made. And we think that understanding the care that is put into each piece allows people to value and enjoy their jewelry even more.”
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