Some consumers, especially connoisseurs of natural gemstones, may continue to be wary of laboratory-grown jewels, but moissanite’s high-tech backstory and extra-terrestrial origin is exactly what draws many people to it, says Lee. Pictures of the meteor crater in Arizona where Moissan first discovered the mineral are displayed prominently in Joalan’s flagship store near Zhongxiao East Road and are used as part of the sales staff’s pitch to new customers.
“What I like to say about moissanite is that it has a meteorite’s DNA,” says Lee.
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