Glossy fashion magazines are getting competition from Internet fashion blogs that are not only cheaper but also faster.
Before new trends from the catwalks and the streets arrive on the pages of the fashion magazines, they already are posted on the Internet. From tips on the hippest accessories to introductions of new artists and designers and styling tips for the perfect look, nearly everything can be found in fashion blogs.
As fashion is an international phenomenon, many blogs are written in English. But the online community Myspace also offers sites in other languages — www.myspace.com/laufsteg for German-speakers, for example.
Myspace also goes on the hunt for new trends on the streets of Mexico City with blogger Yvan Rodic, who’s well-known as a Face Hunter in the world of fashion blogs. Rodic, a trend spotter, travels worldwide photographing people and reporting at his site www.facehunter.blogspot.com. Eccentric street looks from London, Stockholm and Moscow are ranked at his street style blog. Currently, models featured there wear royal blue drainpipe jeans together with loose bomber jackets or combine patterned leggings with loud T-shirts.
If that’s too shrill, check out the address thesartorialist.blogspot.com. Founder Scott Schuman has made a name for himself internationally with the site. Magazines such as Vogue, Vanity Fair and Esquire regularly report on the looks that he captures on the street and reports on in his blog. The trends, recorded on camera, look more grown up and classic than those presented on Face Hunter. Readers learn through commentaries and interviews conducted in English where the featured people buy their clothes and what style rules they follow.
The blog stilinberlin.blogspot.com wants to prove that Germany is not inferior compared to other countries in fashion terms. Users can click through individual sections of the city and ask where people are more progressive. There are also blogs that are particular to the German cities of Hamburg and Munich.
The Hamburg site is at hh-streetstyle.blogspot.com, while the Munich site is www.styleclicker.net. Anyone looking for trends in Reykjavik, Buenos Aires or Toronto, need only click through the links available at the city sites.
Not all Web sites present only colorful pictures. At the blog styleranking.de readers can find out about the trends in the US, including a current one in which women pull their wedding dress through dirt for a photo shoot. The contents are aimed at a young audience and are intelligibly written and entertaining.
Those who like something just as informative, but less playful, should have a look at the blog modepilot.de. This is a place to get informed about categories such as accessories, fashion and art, fashion and film, jewelry exhibits, fashion photography and the extraordinary looks of the women in the television series and movie Sex and the City.
Fashion as a gateway to art is how the site F&Art (fartguide.blogspot.com) sets itself apart. Blogger Mahret Kupka introduces avant-garde designers such as Kris van Assche and Haider Ackermann — partially in English and partially in German — discussing things such as photography exhibits.
Equally as high a standard is being set in fashion coverage by American Diane Pernet. The style icon writes the blog www.ashadedviewonfashion.com, which is about fashion as a cultural phenomenon. She conducts interviews with up-and-coming fashion designers and takes a peak behind the scenes at fashion events and fashion-film festivals.