JOANNA SCHLIP: Link to the Stars
When she moved to Los Angeles in 2000 after doing makeup in Europe for 15 years, "I couldn't get work because my work was too avant-garde," she said.
But Kim Cattrall saw her portfolio and gave her a shot; the rest of the Sex and the City stars followed suit. Today, her clients include Laura Linney, Ellen Pompeo and Christina Applegate. If there's a major red-carpet event, you can be sure that Schlip is there, brush in hand.
The drugstore brand Physicians Formula hired Schlip as its spokeswoman in 2006, after the publication of her step-by-step book, Glamour Gurlz.
The company, known for color-correcting products, has a nonsexy name and ad campaigns devoid of celebrities, but when it hired Schlip, its celebrity quotient got a boost.
"She complements the news that we bring to the marketplace because she's actually using our products on her celebrity clients," said Geri Lieberman, the vice president of marketing at Physicians Formula.
Schlip, 41, is also a spokeswoman for La Mer in Asia, and for Crest Whitening products.
"It all comes back to the celebrity factor. People will eat or drink or wear anything that has been celebrity-endorsed," Blitzer said. "But having someone like her also helps Physicians Formula on the more practical side."
Because "she's done celebrity faces that have to withstand wind and rain on red carpets and flashbulbs on shoots," Blitzer said, she can help advise the company on what product features might be most desirable.
Schlip has appeared several times on Oprah Winfrey's show, and her connections make her popular with the media.
"She brings an energy and a laid-back LA-beauty vibe to all of her makeup looks and tips," said Eleanor Langston, a beauty editor at Self magazine. "Even if you're not hitting the red carpet, her tips can translate into your daily life."
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