Thu, Jan 10, 2008 - Page 15 News List

Art collector may break the philanthropic mold

Eli Broad isn't being stingy. He has chosen not to give his art collection away but to lend it out to maximize its display time in a move that is revolutionary in the art world

By Edward Wyatt  /  NY TIMES NEWS SERVICE , LOS ANGELES

"We don't want it to end up in storage, in either our basement or somebody else's basement," Broad said. "So I, as the collector, am saying, 'If you're not willing to commit to show it, why don't we just make it available to you when you want it, as opposed to giving it to you, and then our being unhappy that it's only up 10 percent or 20 percent of the time or not being shown at all?"'

Through a spokeswoman, Govan, who became the county museum's director after being heavily recruited by Broad, declined comment on Monday.

Broad took pains to make clear that the county museum would be "the favored institution" when it came to loans from the Broad Art Foundation. "If it weren't going to be favored, I wouldn't have given it US$50 million to build the building," he said.

He also gave US$10 million for the acquisition of works, which Broad said had already been spent on two pieces: a Richard Serra sculpture, Band, and a maplike tapestry by the artist Alighiero Boetti.

This story has been viewed 1718 times.
TOP top