"What happened between us in our personal relationship in the past is history," he said in a statement. "The magic of living life for me is, and always has been, the magic of living on the land, not in the magic of money."
The task of defending Clorox's purchase of Burt's Bees has fallen on Replogle's shoulders. He says that in six months, he will post a blog on the Burt's Bees site about whether he thinks Clorox is making enough progress on its green initiatives. He says Burt's Bees' 380 employees have an opportunity to influence the direction of Clorox, a company that generated US$4.8 billion in sales last year and employs 7,800 people.
Burt's Bees maintains its founders' green philosophies. Employees' bonuses are based in part on how well the company meets energy conservation goals, and there are prime parking spaces for staff members who drive hybrid cars or carpool. It buys offsets for 100 percent of its carbon emissions and is working toward a goal of sending no trash to landfills by 2020.
Replogle calls his current job a "mission" and says he is trying to reinvent business with an idea he calls "the Greater Good," based on the founders' ideals. The premise is that if companies are socially responsible, profit will follow. Burt's Bees not only prioritizes the natural origin of its ingredients but also emphasizes animal rights, responsible trade, employee benefits and the environment.
Like most natural-products companies, Burt's Bees has the luxury of charging enough for its goods to pay for such causes. A 4.3g tube of Burt's Bees basic lip balm, for example, costs US$3. The same-size tube of ChapStick, which uses synthetic ingredients, costs US$1.69.
Burt's Bees is not perfect, Replogle acknowledges. The company obtains all of its beeswax from hives in Ethiopia, so shipping the ingredient across the Atlantic adds to carbon emissions.
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