British design shares the love

Continental Europe has traditionally been the home of fine design, but over the last decade, the UK has made rapid strides to equal and in many areas supercede established rivals. "It has become incredibly diverse," said Percival. "London is not made up of British designers, it is made up of multicultural designers from all over the world. ... It is all global design, and this makes it very adaptable. If you go into a British design house, you'll find people of every nationality in the world there."