Mon, Aug 20, 2007 - Page 13 News List

Cute rap. What next?

Chang Jui-chuan is a refreshing counterpoint to the syrupy love songs of Mandarin pop and macho posturing of US hip hop

By Jules Quartly, Staff Reporter

He says he doesn't mind being called a cute rapper because "the adjective 'cute' in Taiwanese may be interpreted as honest, naughty or idealistic, in terms of context."

He adds that Resurrection is a tougher-sounding album, co-produced by DJ Point and MoShang. "It's quite hardcore, groovy and head banging."

I like his work. It has a sophisticated soundscape with nods to Chinese opera, Taiwanese genka music and Aboriginal chants. There's plenty going on to keep the interest levels up.

He's also collaborated with Red-I and the Riddim Outlawz for a dub and reggae-flavored song on the latest album.

Chang's delivery could be sharper in places but he has a cool voice and isn't afraid to sit back and let the DJ roll up the bass.

The first time I saw him perform was at a design fair in Tianmu and he managed to hold a fickle crowd. He also did shows recently at Formoz and a gig with HotDog, Taiwan's number one MC.

Freddy Lim (林昶佐), of Chthonic (閃靈), says Chang is the voice of "Taiwanese hip hop that has soul and consciousness."

Chang is certainly a refreshing change to a diet of Mando pop or steroid-pumped American rappers. If he keeps it real he could become a pioneer himself. The gentleman rapper.

Watch this interview and his rap at

www.youtube.com/watch?v=Avi7fkTmYXs

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