The San Francisco-based company is betting that at least one-third of the 135 million people who have downloaded the BitTorrent software will be willing to pay for high-quality legitimate content rather than take their chances with pirated fare.
"The vast majority of our audience just loves digital content,'' Ashwin Navin, president and co-founder of BitTorrent, said. "Now we have to program for that audience ... that makes the studios money.''
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