Pao & Paws business director Karen Chiu (邱文君) said Danish designer Mads Hagstrom's FLOWmarket idea of combining art and grocery shopping had been adapted for the Taiwan market.
"The overall concept was created by ourselves [and Justify Union Technology Art Foundation]. We thought we needed more cultural things for people who live in Taipei. Considering the political situation we thought people deserved a better tomorrow," Chiu said.
She said the museum space had been provided by a vehicle dealer and would be adapted for another show starting in March, called Happy Living, that would include works from five international artists.
As for the current exhibition, Chiu said it was also intended to "inspire consumers to think, live and consume more holistically."
There are placards with facts such as, "The air inside the typical home is two to five times more polluted than the air outside — largely because of pesticides and household cleaners. Most people spend 90 percent of their time indoors."
It is ironic that advertisers who have commoditized everything are now telling us how to live naturally.
The commercialization of art, in a way, has reached its zenith. The traditional museum has been turned inside out. The gift shop becomes the gallery space and instead of not being able to buy anything, you can buy everything.
The idea is all and the objects cost nothing since most of them are recycled. It is the triumph of design over content.
It is simple but cost effective and quite entertaining.
The Museum of Tomorrow is open 24 hours a day at 180 Civic Boulevard Sec 3, Taipei (台北市市民大道三段180號). Until Feb. 28, with a new exhibition planned for March 22 to May 17. Visit www.museum-of-tomorrow.com. Entrance is free.
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