Sun, Dec 24, 2006 - Page 19 News List

Tourists dig deep, travel far, to find their inner selves

Spiritual tourism is taking off. Tours with religious themes are becoming more popular as tourists swap decadent getaways for a hgher sense of purpose

By Perry Garfinkel  /  NY TIMES NEWS SERVICE , NEW YORK

In Sedona, Arizona, the local chamber of commerce created the Sedona Metaphysical/Spiritual Association to help travelers explore the spiritual aspects of the region, which is said to be a site of healing energy forces.

Some travelers say their spiritual trips, whatever form they take, can lead to breakthroughs in their lives. Chip Conley, the chief executive of Joie de Vivre Hospitality, a San Francisco-based group of 20 hotels, spent three days in September at a Benedictine monastery in Austria at a conference called "Global Dialogs for Inspiration," sponsored by the Waldzell Institute.

The author of several business books, Conley was struggling at the time to finish his next book. But he said he had a breakthrough after hearing a Tibetan woman sing. "She touched my soul in such a deep way," he said. "God bless her."

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