It can seriously damage your health, being a guru. When Dr. Atkins, he of the "wonder" diet, tripped and died it emerged he was suffering from heart disease. He followed on the heels of Jim Fixx, jogging guru, who gasped his last while running. And what of Jerome Rodale? The prize turnip in the organic farming movement slumped forward in his chair while on a chat show. "Are we boring you?" inquired the host. Alas, we will never know; Rodale had chomped his last carrot.
Last month Allen Carr, the world's leading anti-smoking Svengali, died of lung cancer. Colleagues blamed years of passive smoking while helping folk stub out the evil weed. I was probably the last journalist to meet Carr, at his Surrey home in southern England a few months before his death. For a man of his wealth — clinics in 30 countries, books translated into 45 languages — he hardly whooped it up in the lap of luxury. His modest terrace house sat primly in a drab estate. As his wife served biscuits on a doily, the man who claimed to have helped 10 million smokers give up wheezed in.
He was one of the world's best-selling authors, but this bespectacled figure looked like the accountant he was when, on 15 July 1983 — "independence day" — the 100-a-day puffer hit on a method to give up. Actually it is more mantra than method: cigarettes are not a positive, so their absence should not be mourned. It sounds simple — banal, even — yet Carr could talk comfortably for four hours about his theory. One woman he helped quit sighs: "He bored me into giving up." Boring works: Carr claimed that over half who visited his clinics were cured (including Richard Branson and Anthony Hopkins).
The man who modestly compared himself to Galileo prepared to enter that great no-smoking lounge in the sky with the same remorseless positivity that made him a guru.
Crusading until the last
By the time I met him, cancer had spread to the lymph gland. Doctors had given him nine months to live, overly optimistic as it turned out. His last wish was to persuade the UK health service to provide his anti-smoking cure. Ever the businessman, he offered to charge the health service for treating people, with money back guarantees for those who continued to smoke.
He was remarkably sanguine for one who had just seen his last summer. He even made assisted suicide — which he disclosed he was considering — sound like a cross-Channel ferry jaunt. "If it gets really bad, I would probably nip over to Holland, where I gather they do euthanasia. I used to hate going to the dentist and I imagine it will not be any worse than that," he said.
Joyce, the devoted second Mrs. Carr, swung her head round the door offering more tea. Once she had gone, he leaned forward and said: "We have discussed assisted suicide and she does not want me to do it."
Joyce was with him when he had his Eureka anti-smoking moment. "I stubbed out my last, saying, 'I'm going to cure the world of smoking.' Joyce thought I'd flipped. She'd seen umpteen attempts. The previous one ended in me sobbing like a baby." He had even broken a vow to his father — made on his father's deathbed, before he died of cancer — that he would give up. "I went straight outside and lit up," Carr recalls. "That was its power."
When he finally conquered his addiction, he assumed the certainty of all evangelists. "I thought smoking would be quickly reduced to the level of snuff-taking, but I wrote to Edwina Currie [then UK Health Minister] and the Lancet medical journal and was ignored; I was treated like a nut." He sounded surprised — outraged, even — but Carr had no expertise and had not submitted his method to trials.
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