For those who do frequent spas on their own, the stress relieving, scalp and digestion treatments are the mainstream choices, whereas only the most adventurous venture into the realm of manicures, pedicures and facials.
While the big spa chains still have a lot to do to emulate the comprehensive masculine experience offered by some of their European and US counterparts, a few men-only spas of a relatively moderate scale have quietly entered the nascent industry.
Opened last year in Ximending, So Young Men Spa (水漾甦活概念館) is a small spa that provides an intimate environment and services by masseurs.
So Young is masculine and appeals to men who are put off by the feminine decor and services offered by crossover spas. Simple, straightforward treatments are the order of the day.
“Over half of our customers are tourists, Japanese and Singaporean on business trips, and foreigners living in Taipei who are more open to the idea of men’s spas,” said spa manager Lin Hsu-yu (林旭裕). “Most of our local clients are white-collar workers aged 30 to 40.”
A large portion of patrons are deskbound workers who suffer from aches and pains caused by poor posture; body massage with essential oils is the most well-received option to relieve tension in the neck, shoulders or back. Customers can also pick up skin and body care products without feeling their masculinity is under siege.
The market potential, Lin said, is vast. But before men stampede to be pummeled and pampered, ingrained stereotypes and misperceptions about spa treatments need to be dispelled.
Merry Spa’s flagship store is located at B1/1F, 86 Dunhua S Rd Sec 1, Taipei (台北市敦化南路一段86號B1-1樓). Call 0800-026-588, toll-free, for other Merry spa locations and services. For more information on the spa services and treatments at So Young men spa visit www.soyoungmenspa.com.tw.
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