The Love Parade peaked in 2000 when attendance topped a million at the height of techno music popularity in Europe. By 2002 the figure had plummeted to 600,000.
A poll by Berliner Morgenpost newspaper showed young Berliners were wholly indifferent to the parade.
“The Love Parade's mega-uncool,” a 17-year-old youth told the newspaper. “Techno's the kind of music only old people like my parents would like.”
It was with those unkind sentiments in mind that Maue says this year's Love Parade relaunch was planned.
“We wanted to retain the fun and flavor of the old Love Parade while also making it appealing to younger clubbers,” he says. “The old Love Parade is dead. Long live the Love Parade. Our motto is: The Love is Back.”
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