Until now, the main thrust has been to promote Hindi language movies made in Bombay, India's financial and entertainment capital, at the prestigious festival.
The Indian pavilion at the festival will for the first time try to sell movies made in southern languages, including Rajnikanth's blockbuster Chandramukhi, Mani Ratnam's Lajo and Ravi Verma's Sunflower, the Hindustan Times daily reported.
The effort will also be to sell India as a shooting and post-production destination. Location provider Kas Moviemakers of New Delhi would be represented at the festival, it said.
RSS