An advocate of manufacturing processes that use non-toxic and non-polluting coloring agents, Hong has developed a new line of clothing locally made using natural dyes.
But Hong's environmentalism does not reject style and technology.
"Eco-friendly consumerism must go hand in hand with modern technology and style," Hong said, "In Taiwan, we have lots of hi-tech fabrics that nobody knows about. Through the international visibility of my brand, I hope to make more people aware of the rich resources in Taiwan."
Environmentalism, technology and art are the core values of Hong's fashion empire.
When speaking of Taiwan's creative and cultural industry, Hong believes there exists a great many artists and workers who make great contributions in different fields, but that government support would make things a lot easier.
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