Simply speaking, the idea is to create a technology ecosystem that allows users to choose and manage all their media across different devices. The company has already shown how to do this with music.
Just a couple of clicks gives you all the music you want on your iPod or iBook, and the recent introduction of the video iPod could do the same for all kinds of video content, not to mention e-mails, video conferencing and phone calls.
Jobs may be the perfect man to achieve that vision of a connected world. Not only is he widely revered for Apple's pioneering designs.
His record on iTunes and at his second job as the founder and CEO of animated film shop Pixar have made him one of the most powerful men in the entertainment world.
Jobs will likely increase his influence even further, as he takes a seat on the Disney board following its January purchase of Pixar for some US$7.4 billion.
But don't write off Apple's computers either. The company recently switched to Intel chips, which also run most Windows PCs. Hackers have already succeeded in getting Windows to run on Apple computers, and it would be relatively simple for Apple to tweak its highly-regarded operating system to make it PC compatible.
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