TT: What is your marketing strategy for next year?
JK: Well, we have a very clear vision for the next 10 years. Our vision is to a maintain fine watch-making art and to strive for products of the highest quality. Our goal is to become the most innovative and elite watchmaker in the world. The market strategy in Taiwan goes along these lines and we keep on communicating with our clients here by bringing out products with innovation and creativity. The exhibition held here is part of a strategy to lift up our company's visibility in Taiwan and to reach out to [Taiwanese] and to other potential customers. We have about 20 partners in Taipei. We'd like to increase our local market share by working closely with them.
TT: Do you see any difference of preferences between people in the East and the West?
JK: Yes, certainly. In terms of taste, the European market seems to have developed a stronger taste for yellow or gold watch series, whereas in Asia, white gold or platinum is appreciated. For the ladies, Europeans go for quartz or movement watches. In contrast, the Asians favor mechanical watches and are more color-conscious.
TT: What kind of new watches did you bring to Taipei this time?
JK: The Minute Repeater watch I mentioned before was introduced this year in Geneva and is winning many awards. The Chronograph watch comes with a new strong pressure-absorbing function, which is very suitable for sporty-type people. One unique watch for the lady that we call "101 Caliber," is quite impressive in that it has the smallest mechanical movement of any in the world. And yet we are showing it at Taipei 101, which is the tallest building in the world. Can you imagine such a coincidence?
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