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    Let there be light, even at night

    Swedes seem to know a thing or two about design and illuminated products could be the latest thing

    By Ernest Beck
    NY TIMES NEWS SERVICE , NEW YORK
    Thursday, Oct 13, 2005, Page 15

    The Lightswing, designed by Alexander Lervik. As a designer striving to bring light to dim spaces, he has come up with illuminated versions of products that never glowed before.
    PHOTO: NY TIMES
    A lexander Lervik, a Swede, knows about the gloom of long dark winters. So, as a designer striving to bring light to dim spaces, he has come up with illuminated versions of products that never glowed before: a door handle fitted with a light-emitting diode, or LED, that shines bright red when the door is locked, and an illuminated children's swing.

    For Lervik, light "changes the identity of a product and gives you more to work with, more expression."

    He is not alone in his fascination with light. Designers and manufacturers in many countries are now using miniaturized LED technology to wire everything from kitchen and bathroom fixtures to furniture and floor tile. Light is emerging as the medium of the moment.

    This fall, the German home products company Villeroy & Boch will begin selling Light Tiles -- ordinary-looking glazed clay tiles equipped with an LED device -- in the US. Hit a wall switch and the tiles, which will cost US$75 to US$100 each and come with a 60-page installation manual, glow blue, white or amber.

    At a time when high-tech gadgets fill every corner of the house, "people are receptive to light applications that go beyond ceiling lamps and sconces," said Rick Crane, tile sales manager for Villeroy and Boch.

    Mixing elements of light and water is popular with many companies exploring this new field, but the combination comes at a price. Neve Rubinetterie, a small Italian faucet maker based outside Milan, will soon start selling a product in the US called the Brick Glas. It is a faucet embedded in a rectangular block of transparent or frosted Plexiglas, which is lighted from below by a low-voltage LED.

    The faucet costs about US$1,500, which may be a bit steep for the opportunity to brush your teeth in the dark. But it is not as expensive as showering with light.

    Ondine, a luxury shower systems company in City of Industry, California, sells the Electric Light shower head, with 270 spray channels wired with fiber optic cables and a halogen light, for between US$2,500 (for the chrome version) and US$15,000 (24-carat gold). The color of the light is

    adjustable.

    "If you like blue because it's more soothing, you can set the head to that," said Patty Gatto, marketing director at Ondine. The shower head was designed as a form of chromatherapy, which assigns healing

    properties to each color of the light spectrum and which has become a popular marketing tool for light product makers.

    Designers are jumping on the

    chromatherapy bandwagon, whether or not they are true believers. Jan Puylaert, a Dutch designer who runs an Italian design

    company called Wet, says he's not really a New Age type, but he believes that light gives you "a nice energy and some invisible comfort, like plants."

    Puylaert's to such comforts are a bathtub and a wash basin, made of lightweight polyethylene, which come with either a halogen light or an LED, and sell for between US$1,400 and US$2,500 for the tub, and US$250 and US$500 for the basin.

    Torsten Neeland, a German designer based in London, says light is about

    "stimulating the senses," even when its source is something as mundane as a coffee table. During London design week events last week, he showed such a table, the Oranienburg (US$2,350) with three elliptical Corian tops that can swivel out from a

    pedestal base. A fluorescent light on the base casts a pink glow between the layers. The effect, Neeland said, "reflects the

    power of color."

    These new forms of illumination are popular with consumers, manufacturers say, but some design-world purists are less impressed. Brooke Hodge, the curator of architecture and design at the Museum of Contemporary Art in Los Angeles, says in many of these cases, adding an element like light is "an odd embellishment" because it doesn't have a function.

    "Light is a pleasant thing and you can use it to change the mood and atmosphere, like those watches with different colored faces," she said. "But you have to ask, `what does it do? Why is it there?'"

    The push to illuminate everything isn't all frivolous, according to Lervik. He got the idea for the Brighthandle door handle, which sells in the US for about US$150, while gazing at a "do not disturb" sign in a hotel. "I thought, it might be possible to design the function of that sign into the door, to use light to communicate the same thing," Lervik explained.

    It may be simply the beauty of light that is attracting so many designers to it. After all, said Leni Schwendinger, a lighting artist in New York City who is working on a project to illuminate the Coney Island

    parachute jump, people love light because "it fills the eye with brightness and delights."

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