The Smart Phone ET960 from Lenovo Corp (
"We insist on quality design. If we are sure about our design then we won't give in. I think this is partially the reason why we have such a fine reputation in the field," Koo said.
Since many electronics manufacturers have put more resources into their ODM businesses and established their own design centers in recent years, what are the advantages SQV has over other designers?
As Sun explained it, design teams in most companies can only specialize in limited types of products. SQV, on the other hand, has a rich experience of various sectors and can easily adopt design
concepts and materials from one sector to another. "For example, we once applied the material of carbon fiber from carbon cycles to computer design," Sun said.
Moreover, the designers at SQV also take seriously their roles as visionary pioneers who set future trends in the conceptual design business.
"Unlike in-house design teams, we have more comprehensive knowledge and ideas about design in general. So lots of companies come to us because they want to develop never-before-seen products, something that is new and advanced in concept," Sun said.
Cyber Home 2000, for example, is a conceptual design commissioned by Acer in 1995. Acer asked the team to conceive of new roles and functions for computers within a five-year timeframe. The firm spent more than a year creating a hi-tech household connected by one single computerized system, a vision that has been partially realized today.
SQV has developed long-term strategic alliances with overseas companies and secured agents and partners in major cities such as Tokyo, London, Los Angeles and Shanghai.
When asked how he sees the future of the company, Koo said, "We will always be a Taipei-based design firm aiming at the global market and striving to innovate ourselves with cutting-edge ideas and better systems and techniques."
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