The savvy entrepreneurs believe that image-building can enormously enhance their product's value.
"First you have to create a clear and lively image for your products and build up your brand which can separate you from competitors, then consumers are more likely to identify with the brand. From there, you can gradually build a loyal fan base" Chen said.
So far the team has developed nearly 80 variations of the dolls and new items are introduced on a monthly basis.
"The products are also practical, they can be used as key rings," Chen said.
"When asked if the dolls really have magic powers, we always emphasize the creativity of the product, rather than its actual effects. But lots of customers have come back to tell us how the dolls helped them to get their old lovers back or protected them from accidents. They seem to believe the dolls really work," Chen said with a smile, "that's how powerful the dolls can be."
Ethnic Voodoo
Where: 16-18, Songshou Rd, Taipei (台北市松壽路16-18號) and 168, Zhongxiao E Rd, Sec 4, Taipei (台北市忠孝東路四段168號).
For more information: Call (02) 2723 5420 for Songshou store and (02) 87731217 for Zhongxiao store. Or visit www.voodoodoll.com.tw
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