"You have a little group of people and they'll decide, like, `Oh, yours is better,"' he said. "And then you talk to each other and make friends."
Levin added, "It can be a vehicle for creative expression both on the part of the composer and the part of the person who uses it. The ringtone has a clear connection to everyday life, and, because of that, I think it's a vital form." For those who disagree, there's always vibrate.
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