And the two industries now also work together on special effects, while actors including Dennis Hopper, Ray Liotta, Burt Reynolds and Judy Dench have all lent their voices to video games.
These successes and massive advances in video game technology have meant that the game industry no longer comes to Hollywood as an upstart child, but as the dominant partner in negotiations between the two media.
Software giant Microsoft reportedly demanded that studios stump up a US$10 million advance payment as well as a whopping 15 percent of gross receipts for the rights to transform its game Halo into a film.
All but two studios, 20th Century Fox and Universal, found the demand too rich and pulled out earlier this month.
Adding to the boost provided by the technological advances of video games was the demographic fact that former PlayStation fans are now in their mid-30s and are decision makers at the studios, Hollywood Reporter's Marlowe said.
"In the early days, [Hollywood turning to video games showed] a lack of imagination. Now, ... you have creatures that exist on their own," he said.
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