"We are also moving into a different situation. We no longer need what we are used to, rather we need what is new. But a motorway without any signs is total panic. So we need some beacons ... and we need a little bit of fun."
Today's consumer wants to feel pampered, but also to be able to take time out, feel good and feel alive.
"We have to help people to create their own look. And we absolutely must help people to dream, and if we help people to dream perhaps the world will be a little bit better," he said.
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