Sun, Apr 17, 2005 - Page 17 News List

Business booms for wedding boutiques

Couples about to tie the knot are increasingly turning to wedding salons for photographs and all the acoutrements of a big wedding

By Gavin Phipps  /  STAFF REPORTER

According to an employee of the Beautiful Marry Woman (世紀婚禮) salon, she has tended to couples from Japan, the US, Canada and Europe since taking up a position at the salon. A staggering 50 percent of those who make appointments at the Very Taipei

(非常台北) salon are now from Hong Kong.

"Over the past three or four years Taiwan's wedding salons have become really popular with young Hong Kong couples looking to save money," said Lin "It's only an hour away, so there's hardly any traveling time involved. The couples get to have the photos taken, choose dresses and get a holiday at the same time. It's good for both parties, us and them."

While a majority of clients who visit Li's salon are still from Taiwan, she too has noticed a marked increase in the number of Hong Kong couples opting to travel to Taiwan in order to make pre-wedding preparations. She believes that the reason behind this recent trend is a matter of finances.

"Obviously a major factor is the cost. There are a handful of salons in Hong Kong, but they charge at least double those of Taiwan. A basic photo shoot would cost about the equivalent of NT$80,000 in Hong Kong dollars," she said. "It's really not surprising that so many Hong Kong couples choose to come here."

Of course, regardless of sexual or-ientation or where the couple hails from, what happens to the framed celluloid memories of the couple's happy day at the wedding salon after the wedding ceremony is another matter entirely. Though there are couples that choose to hang the huge framed prints on their living room walls most photos end up much like Chiu's.

"Ours are in a box," she said with a smirk. "They've been collecting dust sinc since the day after we got married."

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