Wong tried to explain Blythe's appeal: "Blythe is the essence of the word kawaii. In Japan and Asia, we find that women are attracted to Blythe because she can be everything and anything the owner wants to be and more. She can be sexy and glamorous, sweet and adorable, fantastic and punk, gothic and Lolita, smart and sassy, you name it she can be IT."
Wong, who serves as Blythe's agent, figures her work modeling real-life products has boosted her appeal. It's work for which CWC has been paid handsomely and been taken seriously. Among her higher-paying modeling jobs is Blythe's work for Fresh Light hair coloring. She has her own stylist who works with an art director for months creating the look and feel of packages and advertising. She has her own hair stylist and make-up artist who make sure not a single hair is out of place. And, for Blythe, the work can be dangerous.
"The first time, the lights were so hot, they started melting poor Blythe's hair," Wong said. "The photographer was amazing with the lights so that no shadows showed on her face or her face would not look too shiny. It took nearly two months to prepare and two whole days to complete the shoot, which started daily at 8am and finished at 3am the next day."
But, speaking for Blythe, Wong said her most important work was the charities in which she's participated.
"Our concept for Blythe was fashionable and cutting edge," Wong said. "But at the same time and most important she was a kind, generous, intelligent and cultured young lady. So what would Blythe want out of this phenomenal interest in herself after 30 years of hibernation? Blythe is like a Rip Van Winkle. She came back and found the world in great need for care, love and compassion." CWC is currently lining up designers and artists for the next charity fashion show that will take place on May 27 in Tokyo. Wong said the theme this year is "Cinema Princess" and the company is thinking of making the donations available to victims of December's tsunami.
For more information about Blythe, visit her official Web site at http://www.blythedoll.com.
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