We're all shaping up

"The media reports daily on the enormous mountain of evidence that supports the notion that regular exercise is an essential ingredient in a balanced and successful life. Virtually everyone wants to get the most out of life and you simply get more out of life when you exercise regularly. It's not just our pitch, it is the truth and the truth is very, very good for our business."

These business opportunities have in the past five years led to rapid expansion, and government health initiatives backed by the media have promoted a culture that is exercise friendly. The newly formed Taipei City Gym Association, of which Candy Tang is president, is a collective of the 10 major local and international gyms operating in the capital city.

It intends to wrest tax breaks and reduce water and electricity rates for gyms so that there will be greater incentives to expand the fitness industry. This will lower government costs on health programs and bring benefits to everyone, Tang said, since it will reduce workout costs and help business.

Keeping fit may be a global movement but there are local differences. Earlier this week at the Alexander Group gym opposite Taipei Train Station on Zhongxiao Road, it was 11am and personal trainer Jones Hu (胡定宇) was pointing out the various rooms in the gym dedicated to certain exercises. He used to be a bodybuilder, he said, and was over 100kg. Now he is a buff-looking 80kg. "Taiwan women don't like really big muscles," he said. "It's not like America. Here women think that look is a bit scary. Looking and feeling healthy is better."