KK also designed the label's logo -- a one-eyed cartoon rabbit that looks as though it were first doodled on a napkin.
But despite her undeniable marketing acumen, KK hesitates to describe herself as a businesswoman.
"I'm more of a musician than anything else. In the beginning, keeping the accounting books straight at the store was a huge drag. I can barely count," she said.
Her laid-back attitude has given White Wabbit something of a cachet as head of Taiwan's indie-rock slacker community and masks the actual round-the-clock work that goes into keeping the label and store afloat.
And she's not so unambitious as to not forget to forge medium-term plans for the label and store.
"I hope in five years to open up a branch in Tokyo. People buy anything in Japan," she said.
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