Because Fox Home Video is backing the movie, DVD sales are the real commercial raison d'etre.
"We really don't need a distributor," he said. "What we need are reviews in major markets to get people to see the movie."
That, and a very un-Hollywood sense of being in control. "I wanted to own it," Penn said. "I wanted to feel a sense that if this works, I'm going to have the last laugh."