Sun, Jun 27, 2004 - Page 17 News List

The changing face of Taiwan Beer

The former monopoly Taiwan Tobacco and Liquor Corp now has to fight for local market share and young female representatives dressed in tiny outfits are leading the charge

By Jackie Lin and Jules Quartly  /  STAFF REPORTERS

Joanne intends to study in England as part of a Christian fellowship and is presently attending cram school to improve her English. She says that she did not believe in Christ before, but is beginning to do so. "It must be destiny," she says.

Assets: Joanne says she was one of 20 girls who turned up for the interview to be a Taiwan Beer girl and won because of her height, experience and because she is polite, confident and personable.

Hobbies: Joanne says her main pastime is looking after her appearance. She takes special care of her skin. The rest of the time, she likes to hang out with her friends.

Meet Taiwan Beer girl Hally Lin>

Hally Lin (芷羽)

Age : 24

Born :Taipei

Career : Hally graduated this year from Tamkang University in chemistry and is planning to continue her studies specializing in biochemistry, "because this is a trend."

Assets: Hally applied for the Taiwan Beer girl position after seeing an ad on a Web forum. Her younger sister had a similar job and her family is supportive of what she does. She was selected after a photo shoot and says she was instructed how to talk with customers, introduce the products and always be polite. "The company said we have to be loyal to our products. So if I'm a Taiwan Beer girl, I must not be a Heineken girl at the same time," she says.

Hobbies: Hally is a quiet girl and says she leads an easy life. She enjoys surfing the Internet, watching TV and sleeping.

This story has been viewed 11221 times.

Comments will be moderated. Keep comments relevant to the article. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned. Final decision will be at the discretion of the Taipei Times.

TOP top