Playboy has thrived even as a host of other magazines provide hard-core material to appeal to every possible fetish, while the Internet provides easy access to pornography and laddie magazines like Maxim compete in the soft-core market.
"Playboy has never been the most explicit because we never really thought about it as a sex magazine," said Hefner. "It's a lifestyle magazine. But we were there at the beginning, making the case for personal sexual freedom. And I think that we now live in a Playboy world."



