The Thai cinema and entertainment business may have developed its own violent and erotic style, but one thing hasn't changed -- the expression of love for the king that proceeds a screening or theatrical performance. Before the main feature, everyone will stand to sing San Sern Pra Baramee, which translates as "Bless the King."
For Taiwanese moviegoers, standing up for the national anthem was also de regueur not so long ago. There were often harsh words exchanged as rebellious students would refuse to stand for what was seen as a propaganda exercise.
But according to a number of Thais spoken to over the period of the Bangkok International Film Festival, this sort of conflict never occurs in Thailand. "It is not a national anthem that we sing. It is a song that shows respect to the king," said Bangkok-based producer Ladawan Kongcharoenvoot.
Kongcharoenvoot said San Sern Pra Baramee is usually played before the commencement of formal cultural events such as classical concerts, dance or ballet.
"Anyone who hears this song should stop walking and stand at attention until the song is over," Kongcharoenvoot said "otherwise you can be arrested by the police for showing contempt to the king."
"I have never heard of any protests about the song. On this issue there is consensus among Thai people," Kongcharoenvoot said.
In Taipei, the tradition of singing the national anthem in the cinema ended in 1996 during Chen Shui-bian's tenure as Taipei City Mayor. The Government Information Office (GIO) has now produced an instrumental version of the national anthem that can be used in those cinema venues that retain the tradition. But even in those theaters, nobody these days is willing to stand up for the song.
This attitude is inconceivable for Thais. "I used to think that it was a waste of time," said Kongcharoenvoot. "But now, I tend to think it's a reminder to show respect to the king. Just a few minutes a day should not be too much."
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