Fri, Nov 17, 2000 - Page 7 News List

Soft rockers return

Air Supply is in Taiwan for the 13th time to woo the band's faithful followers with their trademark love songs

By Chang Ju-ping  /  STAFF REPORTER

Air supply has released 11 albums since forming in 1975. The band remains popular in Taiwan for its soft love songs.

PHOTO: COURTESY OF AIR SUPPLY

Even though four years have passed since their last visit, Taiwan hasn't forgotten about soft rockers Air Supply. And even though they've come to Taiwan a dozen times, their concerts always sell out.

Speaking about the band's success in Taiwan, and in Asia in general, lead singer Russel Hitchcock said in an interview with the Taipei Times that their extensive touring schedule in Asia over the years has engendered fan loyalty. "We have many fans who have grown up with us," says Hitchcock, whose words are quite true for Taiwanese in their 30s, who were raised on a steady diet of Western pop music and likely remember the band's first hit Lost in Love, released way back in 1977.

"I also believe that because we have a great show when we perform live, people always love to come out and see us time and time again," says Hitchcock, who further credits his long-time partner and the band's composer, Graham Russell, for the band's success. "Of course the biggest reason is the music! I truly believe that Graham Russell has written some of the finest songs ever written."

Hitchcock and Russell founded Air Supply in 1975 in Australia, starting out by playing in bars before they launched their first album. The band first came to fame in North America after they were invited to be guest performers for Rod Stewart's band in 1977. From that point, they built a loyal following around the world -- especially in Asia, where their soft rock was particularly welcomed by audiences -- by having a dozen hits in the 1980s and 11 albums spanning three decades.

After releasing their last album in 1999, the band has turned its efforts toward touring, instead of putting out new albums. "We are always on the road! We have recently finished tours in Mexico and Central America and after this trip in Asia we will take some time off," Hitchcock said. The band's current Asia tour has taken them to Brunei and Hong Kong, and after Taiwan the band will head to Indonesia.

Hitchcock said he is particularly fond of Asia and especially Taiwan, where his albums still sell and fans still flock to the band's concerts.

"We have been to Taiwan so many times and have had many wonderful experiences," Hitchcock recalls. "One of the biggest thrills was meeting the mayor of Taipei several years ago and being made `honorary citizens' of Taiwan."

Hitchcock also said time hasn't slowed down the band one bit. "We always strive to become better at what we do whether it is in the studio or on the stage. We have had many years in the business and I know that we have matured both personally and musically during that time. Graham is writing wonderful songs still. The essence of Air Supply remains what it always has been, great songs, great melodies and a very distinctive vocal style."

The band has apparently hit the jackpot in Taiwan, selling over 400,000 copies of a recent greatest hits album. Carrie Ao (敖琴君), of BMG Music Taiwan, said in reference to the band's popularity: "They're ideal love songs, really easy listening. Nothing like theirs has been heard elsewhere. You feel a little bit of dancing, or rock, in these groups, but fans go after the real mellow songs, and that's a unique point of Air Supply." Another compilation titled The Ultimate Collection -- Millennium is set to be released later this year.

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