Many people say that they no longer find Taiwan’s night markets very attractive, but this did not happen overnight.
The influence of government policies, business operators and developing trends have gradually turned tourist night markets, which were once so popular that even people from China visited them, have become mere clones of each other. This in turn has caused the support of customers to plummet.
There is a lack of other attractions with sufficient substance and potential profitability to make up for decreased Chinese tourism numbers, despite Southeast Asian tourism setting new records.
As even Taiwanese no longer feel that night markets in other cities or counties are exciting or fresh, how could they attract foreign tourists?
Night markets have become boring over the past few years for five reasons:
First, there are too many chain stores, which has caused many night markets to have the same repetitive look.
Second, the roads are blocked by chaotic parking and movement of vehicles and people, in addition to illegal stall operators
Third, dishonest vendors have destroyed consumer trust.
Fourth, there are no additional tourist attractions, as relying on the night market alone is not a sufficient draw.
Lastly, there is a lack of appropriate tourist policies and understanding of market differentiation.
For example, some drink brands, stinky tofu brands and general stores are fixtures at all major night markets, which makes visitors feel that all night markets are the same.
As for traffic and movement, the parking situation is chaotic around some night markets, with cars parked everywhere, while conflicts erupt between tourists as the roads are blocked by visitors lining up at stalls.
It also goes without saying that no one wants to be cheated by fruit and luwei (滷味, soy sauce-marinated snack food) vendors who often appear in media reports.
The popular Fengjia (逢甲) market in Taichung’s Xitun District (西屯) is gradually losing its appeal, because the scenic spots are scattered around the city.
In Taipei, the Tonghua (通化), Raohe (饒河) and Shilin (士林) night markets have also become increasingly similar to each other over the past few years in the absence of a tourism policy to promote these markets either through integrated marketing or through marketing that highlights their differences.
There are many night markets nationwide, and they have been used as a symbol representing the Taiwanese brand in international marketing.
However, from a policy perspective, this requires taking into consideration the unique factors and touristic value of these night markets, as well as communicating directly with the markets to differentiate their business approaches and branding.
This is the only way to pique the interest of tourists, both domestic and foreign.
Wang Fu Kai is president of the Chinese Integrated Marketing Communications Association.
Recently, China launched another diplomatic offensive against Taiwan, improperly linking its “one China principle” with UN General Assembly Resolution 2758 to constrain Taiwan’s diplomatic space. After Taiwan’s presidential election on Jan. 13, China persuaded Nauru to sever diplomatic ties with Taiwan. Nauru cited Resolution 2758 in its declaration of the diplomatic break. Subsequently, during the WHO Executive Board meeting that month, Beijing rallied countries including Venezuela, Zimbabwe, Belarus, Egypt, Nicaragua, Sri Lanka, Laos, Russia, Syria and Pakistan to reiterate the “one China principle” in their statements, and assert that “Resolution 2758 has settled the status of Taiwan” to hinder Taiwan’s
The past few months have seen tremendous strides in India’s journey to develop a vibrant semiconductor and electronics ecosystem. The nation’s established prowess in information technology (IT) has earned it much-needed revenue and prestige across the globe. Now, through the convergence of engineering talent, supportive government policies, an expanding market and technologically adaptive entrepreneurship, India is striving to become part of global electronics and semiconductor supply chains. Indian Prime Minister Narendra Modi’s Vision of “Make in India” and “Design in India” has been the guiding force behind the government’s incentive schemes that span skilling, design, fabrication, assembly, testing and packaging, and
Singaporean Prime Minister Lee Hsien Loong’s (李顯龍) decision to step down after 19 years and hand power to his deputy, Lawrence Wong (黃循財), on May 15 was expected — though, perhaps, not so soon. Most political analysts had been eyeing an end-of-year handover, to ensure more time for Wong to study and shadow the role, ahead of general elections that must be called by November next year. Wong — who is currently both deputy prime minister and minister of finance — would need a combination of fresh ideas, wisdom and experience as he writes the nation’s next chapter. The world that
As former president Ma Ying-jeou (馬英九) wrapped up his visit to the People’s Republic of China, he received his share of attention. Certainly, the trip must be seen within the full context of Ma’s life, that is, his eight-year presidency, the Sunflower movement and his failed Economic Cooperation Framework Agreement, as well as his eight years as Taipei mayor with its posturing, accusations of money laundering, and ups and downs. Through all that, basic questions stand out: “What drives Ma? What is his end game?” Having observed and commented on Ma for decades, it is all ironically reminiscent of former US president Harry