In Internet circles, the hunt is always on for the next big thing, but lately an older idea is enjoying a renaissance: sites where users ask and answer questions. A flurry of startups in this field is gathering speed and attracting the eyes and wallets of venture capitalists.
The genre has long been dominated by high-traffic incumbents like WikiAnswers and Yahoo Answers, each of which attracted nearly 50 million unique visitors in the US in December, according to the analytics firm comScore. However, these sites are often cluttered with repetitive questions and the quality of the answers can vary wildly.
The entrepreneurs behind the newer sites say there is a big opportunity to be captured in revamping the question-and-answer model and each is taking a slightly different approach.
Quora, the site that is getting the most attention, lets people find and follow the activity of their friends, as on Twitter.
Stack Exchange is a network of Web sites focused on questions in specific categories like programming, cooking and photography.
VYou requires its members to post their questions and responses in video clips.
Hipster, a mysterious startup that is said to tie questions to particular locations, has stirred up interest among the early adopters ahead of its formal introduction later this month.
The need for these new services stems from a desire to fill in the information gaps that a Web search cannot satisfy, said Joel Spolsky, one of the founders of Stack Exchange.
“You can read the Wikipedia page about Egypt, but it might not answer an actual question someone has about what’s going on there right now,” he said. “But an expert, a historian or someone with specific knowledge would be able to.”
Stack Exchange, which started two years ago with a single site where programmers could share technical expertise, has since expanded to 41 separate topic-specific sites. Spolsky said that to keep the community tightly knit and maintain the quality of answers, the company builds new sites in “overlapping circles.”
“We started with programmers, but many of them take pictures,” he said. “So we expanded to photography, which then began to take off and attract photographers that aren’t programmers.”
In the past year, the company raised US$6 million from the well-known investment company Union Square Ventures and attracted more than 700,000 people to write a question or leave an answer on its site.
Of course, many people poll their online contacts for advice or information through sites like Facebook and Twitter, but the answers are not organized in any way, as they typically are on dedicated question-and-answer sites and there is no way to archive those answers for later reference, or for someone else who could benefit from them.
Now Facebook itself is hoping to cash in on the trend. The company has been slowly introducing a feature on its site that allows users to pose and answer questions.
A company spokeswoman, Meredith Chin, declined to discuss details of the service; a note on the site says that it “will be available to everyone in the US within the next few weeks.”
The older question-and-answer sites are often full of questions that a skilled Web user could quickly answer with a search engine, such as the recent WikiAnswers query about the most popular games for the PlayStation 3.
One challenge for the new sites is striking the delicate balance between attracting a broader, more mainstream audience and keeping the quality of the content high, but doing so could unlock a lucrative business model centered on advertising.
“Targeting a consumer seeking a very specific type of answer could be very valuable to advertisers,” said Josh Bernoff, an analyst at Forrester Research. “But devising a system both capable of tapping into that and being easy to use may be more difficult.”
Some of that can be solved with moderators, who weed out duplicate questions and unhelpful answers. Features that allow members to vote for the best answers can also help.
However, another crucial component is knowing a little bit about who is answering the question, said Charlie Cheever, who created Quora with Adam D’Angelo. Quora asks its users not to hide behind pseudonyms.
“The shift in the way that people use and feel comfortable with their real names on the Internet has made our job a little bit easier,” Cheever said.
Cheever knows a thing or two about the importance of using a real identity online: Before Quora, he was an engineer and project manager at Facebook. There he oversaw the creation of Facebook Connect, which allows members to log onto other Web sites using their Facebook ID.
Quora allows the option of asking and answering questions anonymously, Cheever said.
However, “when you’re interacting with someone you don’t know, having their real name gives a better perspective on why you should pay attention or what their bias may be,” Cheever said.
Knowing, for example, that the person weighing in on a question about brain disease is a scientist, or that a noted chef is contributing her two cents about the perfect temperature at which to bake a pizza, can give those answers more credibility.
Quora also has community moderators who govern the site — for example, removing “spam” posts and marking answers that don’t actively respond to the posed question as “not helpful.”
“It’s governed in a way that isn’t wholly different from Wikipedia,” Cheever said.
At the moment, most questions on Quora have a heavy emphasis on technology. A typical recent question asked how to promote one’s startup company at the South by Southwest technology conference.
However, Quora stands out in the way that it has attracted many notable venture capitalists and technology luminaries as users.
In the case of the South by Southwest query, Evan Williams, one of the founders of Twitter, which exploded in popularity at the conference in 2007, jumped into the fray and talked about how the company had set up screens in the hallways to show live Twitter messages.
Those prominent participants helped Quora secure US$11 million in venture financing from Benchmark Capital, putting its estimated valuation at US$86 million.
The site is still small in terms of traffic. ComScore says Quora first came onto its radar in December, registering 164,000 visitors that month in the US. Quora says its internal numbers are higher, but would not provide specifics.
Cheever said signups spiked in December and the discussion topics on the site were beginning to widen.
“In the last six months, we’ve seen political questions, local questions about cities,” he said. “Even farming questions.”
Could Asia be on the verge of a new wave of nuclear proliferation? A look back at the early history of the North Atlantic Treaty Organization (NATO), which recently celebrated its 75th anniversary, illuminates some reasons for concern in the Indo-Pacific today. US Secretary of Defense Lloyd Austin recently described NATO as “the most powerful and successful alliance in history,” but the organization’s early years were not without challenges. At its inception, the signing of the North Atlantic Treaty marked a sea change in American strategic thinking. The United States had been intent on withdrawing from Europe in the years following
My wife and I spent the week in the interior of Taiwan where Shuyuan spent her childhood. In that town there is a street that functions as an open farmer’s market. Walk along that street, as Shuyuan did yesterday, and it is next to impossible to come home empty-handed. Some mangoes that looked vaguely like others we had seen around here ended up on our table. Shuyuan told how she had bought them from a little old farmer woman from the countryside who said the mangoes were from a very old tree she had on her property. The big surprise
The issue of China’s overcapacity has drawn greater global attention recently, with US Secretary of the Treasury Janet Yellen urging Beijing to address its excess production in key industries during her visit to China last week. Meanwhile in Brussels, European Commission President Ursula von der Leyen last week said that Europe must have a tough talk with China on its perceived overcapacity and unfair trade practices. The remarks by Yellen and Von der Leyen come as China’s economy is undergoing a painful transition. Beijing is trying to steer the world’s second-largest economy out of a COVID-19 slump, the property crisis and
As former president Ma Ying-jeou (馬英九) wrapped up his visit to the People’s Republic of China, he received his share of attention. Certainly, the trip must be seen within the full context of Ma’s life, that is, his eight-year presidency, the Sunflower movement and his failed Economic Cooperation Framework Agreement, as well as his eight years as Taipei mayor with its posturing, accusations of money laundering, and ups and downs. Through all that, basic questions stand out: “What drives Ma? What is his end game?” Having observed and commented on Ma for decades, it is all ironically reminiscent of former US president Harry