“No, we don’t use any animal meal in our pet foods,” she said proudly to one interested woman. “It’s the devil’s work. They strip everything that’s good off a chicken, even the fat, then they grind it into a powder for pet food. People are fixated on price — most pet food is cheaper than a tin of baked beans. But more and more people are coming round to the view, just as they are doing with their own diet, that quality counts. We’ve only been going since last November and we’ve already turned over half a million pounds. We have to start asking more questions about the food we feed our pets.”
For altogether different reasons, Morrison is right.
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