However, whatever checks and balances are put in place, some people remain concerned that the power remains firmly with the astroturfers: As soon as they convince somebody to buy the wrong product, drown out other voices or torpedo important policy debates, the damage is done.
Mon, Sep 14, 2009 - Page 9 News List
Genuine employee rally or a cynical marketing ploy?
Astroturfing, or faking support for a product or cause, is on the rise on and offline, challenging consumers, voters and the media
By Bobbie Johnson / THE GUARDIAN , LONDON
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