20. ETHICAL TEXTING
In a nutshell: the end of eco-supermarket dilemmas.
The clever bit: Fish stocks are in famously poor health — only 10 percent of the top predator species, such as tuna, that swam the world’s oceans when industrial fishing began 70 years ago are believed to be left. All of which makes shopping for the right fish problematic. US consumers now have the answer to sustainable fish shopping at their fingertips, as the Fish Phone text service spares them from carting around a copy of Bottomfeeder: How to Eat Ethically in a World of Vanishing Seafood by Taras Grescoe — instead they text the designated number. The Blue Ocean Institute monitors 90 seafood species for up-to-the-minute sustainability ratings and will text back either a safe code “green” or a danger code “red,” such as for farmed salmon, along with the health advisory warning that indicates the possible presence of PCBs, dioxins and pesticides.
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