Britain has also taken advantage of popular culture, and brought about the revival of Liverpool, home to the Beatles. Liverpool managed to recreate the small town scenes described in Beatles’ music, so that locations made popular in familiar tunes — Strawberry Fields, the Lonely Hearts Club and the Yellow Submarine — reappeared one by one. The city government used tourism revenues for preservation projects and enlivened the entire district. Liverpool has made the list of European historical cultural urban centers and has become one of the top destinations for European backpackers.
These development models not only utilize tourism revenue for community and cultural development funding, but also integrate local literature and history organizations to grow alongside the community. The cross-integration of tourism and cultural industry can make local marketing stand out.
Is Taiwan really ready? I believe that this type of sustainable development cannot be delayed any longer. Only then can Taiwan be transformed into a place where travelers will want to return time and time again.
Sabina Sun is a special lecturer at National Taiwan University of Arts.
Translated by Angela Hong
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