The International Communi-cation Research Center at Qinghua University in Beijing has been engaged in intensive research on "the American media and Taiwan." It has discovered that the mainstream US media is very obviously biased in favor of Taiwan. China, on the other hand, is often portrayed as savage and stubborn, causing serious damage to its international image.
The center's research also indicates that the mainstream US media distrusts China's state-run media, considering it an unreliable source of information. The US media, however, often quote hardline Chinese officials as examples of China's "unreasonableness" and "savagery."
As international opinion is in favor of Taiwan, the Beijing leadership is becoming aware of the importance of "image politics." In view of the seriousness of this situation, China plans to establish an unofficial, multi-national and diversified media mechanism and specialist workforce to help itself to project a better international image.
It is actually very amusing to see an academic research center engaging in research of this nature. It is outrageous, however, for such a center to engage in research knowing full well what the outcome of the research will be.
The chairman of the research center, Li Xiguang (
Just exactly who is demonizing China? Is the US the only guilty country? Is it just the US media? Does this mean that the European countries and Japanese media do not "demonize China?"
Most Chinese will never know and the high-ranking communist officials in Beijing will never admit that they are in fact demonizing themselves. To put it bluntly, the "communism banner" is what is demonizing China's international image.
The reason China thinks that it is being demonized by other countries is that it voluntarily and willingly goes against common, mainstream values of the international community.
Almost all the communist countries, including the Soviet Union, have collapsed. But not only does China refuse to take down its communist banner, it continues to run counter international trends by insisting that "only China can save communism." From the standpoint of the international community, the Chinese are truly ignorant and the PRC leadership's stubbornness in insistence on running against the world tide is what makes China a demon.
As a result of their "victim paranoia," the Chinese see everyone else as more demonic than themselves. The Beijing regime really has no need to be demonic up to the point of becoming eccentric. Of course, it has no reason to blame Taiwan for being better at international public-relations work.
As long as China bravely takes down the demonic banner of communism, it will be warmly embraced by the mainstream international media. Its international image will climb up from rock bottom to the top.
Otherwise, no amount of international public-relations work and no amount of dancing and singing by Jiang Zemin
Rick Chu is associate editor-in-chief of the Taipei Times.
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