Artists and designers such as Andy Warhol, Jean-Paul Gaultier and Gianni Versace have lent their talent to Absolut advertisements and Lenny Kravitz wrote a song specifically for a campaign
Thanks in part to its renowned advertising campaigns, a vodka distilled in the southern Swedish town of Ahus has become the world's No. 3 premium spirit and one of the country's most recognizable brands.

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It has been attacked many times in its short life, most notably by a former aide to Robert F. Kennedy and the editor of Encyclopaedia Britannica. But now the online reference site Wikipedia has a new foe -- evangelical Christians.

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Wi-Fi service is quickly becoming the air-conditioning of the Internet age, enticing customers into restaurants and other public spaces in the same way that cold "advertising air" deliberately blasted out the open doors of air-conditioned theaters in the early 20th century to help sell tickets.

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