Sun, Jan 16, 2005 News Editorials 628247317 visits
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    Goodbye geekiness, hello hip

    Apple has long had its loyal fans but the iPod and iTunes have turned the struggling visionaries of `plug in and play' into the arbiters of techno-chic
    By Randall Stross
    When TV Guide updates its 1999 list of greatest commercials of all time, I must root against the current occupant of the No. 1 position: Apple Computer's 1984, broadcast for the 1984 Super Bowl. The ad's indelible image -- a sledgehammer thrown at Big Brother -- makes good art for a museum installation. But for transcendent greatness in the real world, the top spot should go to a more recent instance of Apple-sponsored genius: the iPod commercials. (It doesn't matter which one.)

    [ FULL STORY ]


    Mobile phones are changing us and the world we live in

    Over the last decade, mobile phones have massively changed our culture, society and communication patterns and might even be affecting us physically
    If you are one of the millions who received a new mobile phone handset for Christmas, you are undoubtedly happy with your new toy.

    [ FULL STORY ]


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