Chock full o'Nuts, a regional mainstay that calls itself ``New York's coffee,'' has always linked itself to its city of origin, as evidenced by its checkerboard, black-and-yellow packages evocative of the old Checker cabs, as can be seen in this ad. Chock full o'Nuts is now seeking to strengthen that affiliation in a campaign carrying the theme ``Full o'NY flavor.''Dec 21, 2003

PHOTO: THE NEW YORK TIMES