For example, thieves were removing the memory chips from the single-use recorders so they could put videos onto their PCs. In addition, the drugstores asked Pure Digital to limit the accessories it shipped with its cameras, a demand that gave rise to the built-in USB connector.
With prodding, Pure Digital’s staff hit upon the idea of a cheap, easy-to-use digital camera that could funnel videos between the device, PCs and Web sites. Ever since, the company maintained its simple approach while making products more attractive via colorful designs and better-quality video.
It is expected that Cisco will release versions of the Flip recorders that can connect to wireless networks. There are other surprises in store as well, said Kaplan.
“The Flip will find its way into some very obvious places and maybe some not-so-obvious ones,” said Jonathan Kaplan, Pure Digital’s chief.
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