Home / Business Focus
Sun, Mar 02, 2008 - Page 12 News List

Natural-product makers
learn the rules of the jungle

Will the founding principles of the organic movement be diluted in the race to compete with large companies?

By Andrew Martin  /  NY TIMES NEWS SERVICE , MONTEVERDE, COSTA RICA

For all the unpleasant surprises on the trail, Newmark retained a Zen-like calm befitting a former instructor of transcendental meditation and he proclaimed the hike a success.

No one died and the participants had contributed US$190,000 toward preserving more of the rain forest.

"It was altogether too close of a brush with mortality," Newmark said. "I can guarantee that raising that US$10 million will be easy compared to that hike."

This story has been viewed 2164 times.
TOP top