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Sun, Sep 24, 2006 - Page 12 News List

Back to school? Don't forget a pack of condoms and lubricant

NY TIMES NEWS SERVICE , NEW YORK

Pam Piligian, a senior vice president, group account director, at Fitzgerald+CO, which created advertising for Durex condoms, said campus promotions involve young people at a booth or strolling around and handing out coupons, condoms and condom-themed giveaways like bumper stickers and baby-doll T-shirts.

Durex also boasts on one of its Web sites that it is "the world's No.1 source for penis outfits" and displays an array of printable paper-doll-inspired cutouts, including a red cape and golden crown, and a tuxedo for sorority and fraternity formals.

Daniels said that at Trojan's live events, students end up chanting the Trojan theme song, high-fiving Trojan representatives and taking posters to slap up on their dorm room walls.

Next month, Trojan will sponsor round-table discussions with college journalists about sexual health in Chicago and Los Angeles, something it began last year to gauge the sexual climate of various campuses. Daniels said last year's event was so successful that Trojan organized four round-tables this year.

The company also increased its fall advertising, both online and in print. Such approaches are sometimes the only way to reach students at certain schools that "have chosen not to allow us on campus to do our programs," Daniels said.

He declined to name which schools he was referring to.

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